There’s no denying the meteoric rise of podcasts in recent years


Whether you’re a seasoned podcast enthusiast or have yet to venture into the world of audio storytelling, In 2021 alone, an estimated 120 million avid listeners embraced this medium across the country. Projections indicate that by 2023, this fervent following is set to soar beyond 160 million, with an annual increase of approximately 20 million. That’s an astonishing multitude of eager ears tuned in!

One of the driving forces behind the podcast phenomenon is its unparalleled convenience. With podcasts, individuals can seamlessly weave audio episodes into their daily routines, whether they’re out for a jog, whipping up a culinary masterpiece, or navigating the highways. These versatile audio companions empower listeners to educate and entertain themselves without depleting their wallets.


Educating your audience through podcasting


Podcasting offers a dynamic avenue for you to enlighten potential customers about your industry’s intricacies and, more importantly, how your expertise can be their guiding light. Embarking on your own podcasting journey could be an exciting and unconventional method to promote your business. To embark on this endeavor, you’ll require a set of essential tools tailored to your budget and objectives.

If you’re eager to dip your toes into the podcasting waters, the good news is that you can start with just your computer or smartphone. Utilizing platforms like Zoom, you can effortlessly create podcast episodes by scheduling virtual meetings with co-hosts and guests.

With a simple click of the “Record” button, Zoom will automatically save your audio (in mp3 format) and video (in mp4 format) files upon meeting completion.


What you’ll need to get started: 


A Soundproof (or Distraction-Free) Recording Space


Create a space in your home and place podcast recording equipment in an area that will only pick up your show’s audio. This can make all of the difference when getting the best podcast sound quality.




Invest in a quality microphone to ensure clear and crisp audio delivery. It’s a fundamental component of audio excellence.


Podcast Camera (Optional)


If you’re venturing into video podcasting, aim for a camera with a resolution of 1920×1080 (1080p) and a frame rate of 24fps or 30fps. This delivers solid video quality suitable for most podcasting needs.


Noise Cancelling Headphones


A premium pair of noise-canceling headphones not only enhances audio quality but also assists in isolating your voice from ambient distractions. Hearing yourself as the microphone records you enables real-time adjustments, preventing post-recording surprises.


Podcast Recording Software:


Select suitable recording software tailored to your needs and preferences.





Amidst the technicalities, it’s crucial to remember that the most paramount aspect of podcasting is enjoyment. Take a cue from individuals like Drew Slocum, Inspect Point’s co-founder and Chief Strategy Officer, who can be heard on The Fire Protection Podcast or found as a guest on The Fire Sprinkler Podcast. Drew’s palpable passion for his work radiates through the airwaves, making a profound impact.

Podcasting, as a relatively newer medium, holds the potential to expand your business’s reach to a broader and ever-eager audience. People gravitate toward easily accessible content, and podcasts fit the bill perfectly. They even have the potential to surface in search engine results, simplifying your customers’ quest to connect with your brand. The time has never been better to harness the power of podcasting and let your voice resonate with the world.