With more than  1.4 billion users it’s no surprise why Facebook is an obvious platform for businesses to utilize. In addition to a business website, a Facebook business page is an excellent resource for displaying your contact and business information, along with building business recognition.


Through the use of posts, images, and contact information, you can turn an otherwise ordinary Facebook page into a business generating machine.


In this article I will highlight three insider tips, and show you how to quickly create and setup a business Facebook page for your fire sprinkler inspection company, utilize a valuable online program to create high quality images for a fraction of the cost, and create a call-to-action that will help generate leads and business opportunities.

Insider Tip #1: Setup a Fire Inspection Business Facebook Page


In a previous post, “7 Steps for Advertising Your Fire Protection Business on Facebook,” I detail how to setup a Facebook page from scratch in Step 1. If you have not had a chance to check it out, take a look at it here and follow along.


Once you are done creating and setting up your business Facebook page, it’s time to start customizing and making the page your own. Doing so does not require expensive designs or images. In fact, in the next tip, I’ll show you a program that allows you to create high quality images for only a $1!


Insider Tip #2: Create and Customize Images for Your Fire Protection Facebook Page


We all  know the phrase, “a picture is worth a thousand words.” Well  that could not be more true when it comes to social media. Branding and adding images to your Facebook page not only helps to draw visitors to your page, but helps those visitors understand who you are and what your business does.


Creating these images does not require an expensive designer or program. All you need is access to the internet and an account with Canva to create high quality images for as little as $1.


Canva is an online program designed to help the everyday person design high quality profile pictures, header images, and social media post images. To get started with Canva, go to www.canva.com and sign-up for an account via Facebook, Google, or email and password.

Once you are done with the sign-up process, you will be taken to your account home screen. Here you will see the various  image types you can create, along with a full list of the images you have created in the past.

The best way to get a feel for Canva is to play around. Pick a design type, search for images, play around with pre-made designs, and see for yourself what Canva has to offer.


If you intend to create attention grabbing images to complement company news, holidays, or a simple status, Canva provides a library of pre-designed images to help spark creativity, or use as is.


For example, if you’d like to wish everyone a safe and happy 4th of July, you could use the following.

Or, if you’d like to let followers know the number of days left to take advantage of a special offer, you could you the following image.


Both images are designed to compliment a status – or post – and help posts appear larger, and in turn, help drive eyeballs to your page.


If you need tips or design resources at any time, check out Canva’s free resource Design School.


Insider Tip #3: Create and Link a Call-to-Action (CTA) for a Fire Inspection Promotion


Within the last year, Facebook has added a Call to Action (CTA) button to the top of every Facebook page. The Call to Action button is designed to bring a business’ objective to the forefront of its Facebook page. These buttons are intended to link to any destination, on or off Facebook, that aligns with a business’s goals.


There are seven calls to action currently available. They are:


  1. Book Now
  2. Contact Us
  3. Use App
  4. Play Game
  5. Shop Now
  6. Sign Up
  7. Watch Video


A great way to utilize this Facebook feature for your fire inspection business would be to link to your ‘Contact Us’ page. If you do not have one, LeadPages is a great landing page resource to explore to help you create a simple ‘Contact Us’ page.


To setup this feature:


  • Visit your Facebook page and click the “Create Call-to-Action” button.

  • Select the ‘Contact Us’ call-to-action and enter the URL you’d like your visitors to visit.  Click the “Next” button.
    • Click ‘Create’ and your CTA is setup.

    If you need additional help setting up your Facebook CTA, take a look at CTA resources available on Facebook.




    As Facebook’s popularity continues to grow, implementing one, or all, of the Insider Tips listed above can help drive traffic to not only your website, but business, as well. Exploring and adding additional online resources to your pipeline will help your fire sprinkler inspection business stay competitive and relevant.



    Looking for NFPA 25 fire sprinkler inspection software?  Request a demo of Inspect Point today to see how our fire inspection software can help you and your fire protection business.